Nexus21
How Anemoi Helped 21Nexus Build a Credible FinTech Brand from the Ground Up
BRIEF
When Boris founder of 21Nexus first approached us, they had a strong investment philosophy but no digital identity to express it. After more than fifteen years in institutional asset management at premium firms and Family Trust, the founder had a clear mission: to combine the structure, transparency and risk control of traditional capital markets with the new opportunities emerging in digital asset investing. But while the vision was precise, there was no brand story, no visual language and no platform to communicate this blend of discipline and innovation to investors.
What 21Nexus needed was a partner who could translate a sophisticated financial narrative into a clear, credible digital presence. And that is where Anemoi Solution stepped in.
INTRODUCTION
At Anemoi Solution, we believe every founder carries a narrative, a vision shaped by clarity, conviction and the desire to build something meaningful. Our role is to transform that narrative into a digital presence that inspires trust, communicates value, and strengthens a company’s foundation from day one.
For 21Nexus, this meant bringing their mission of creating transparent and flexible investment access for managers and family offices into a brand and product experience that matched their ambition. The founder came from a pure finance background, but in the early stages he needed a partner who could translate his vision into a credible digital identity. That is where our collaboration began.
Services
Website, Copywriting
Industry
FinTech
Location
Germany
Year
2023
PROBLEM
When the founder of 21Nexus began shaping the company, he had a deep understanding of global finance but needed to translate that expertise into a digital presence that matched the expectations of a rapidly evolving investment landscape. The world of digital finance, influenced by decentralised finance movements, rising transparency standards, and new investor behaviours shaped by the Web3 era, demanded far more than traditional FinTech branding. Even though 21Nexus itself a Web3-native platform, its target audience expected clarity, sophistication and credibility that could stand strong in an industry where transparency and risk awareness have become non-negotiable.
Explaining this to the world, crafting a narrative that investors could trust, and presenting it through a polished digital identity required skills outside of finance. There was no design team to translate the vision visually, no product strategy to structure the communication, and no development support to build the final experience. The risk was simple yet significant without the right digital presence, even a brilliant financial idea could appear unclear or unprepared in front of early partners and investors. As the founder shared, finding the right partner at this stage was “absolutely critical.”
SOLUTION
At Anemoi Solution, we approached the project with a founder-first mindset. Instead of treating the requirement as isolated design or development tasks, we immersed ourselves in the narrative behind 21Nexus and helped shape it into a digital foundation that communicated trust, clarity and institutional seriousness. We crafted a clean and modern brand identity that reflected financial transparency. We refined their messaging so that complex investment concepts could be understood easily without oversimplifying the value.
We designed and developed a fully functional website, meeting every milestone precisely on time and ensuring the founder could confidently present the company to investors. Throughout the process, we maintained continuous strategic discussions with him about positioning, communication tone, user trust, and what it truly means to build a company from scratch. What began as a design assignment evolved into a far deeper partnership. The founder shared that our team consistently delivered with precision and transparency, and that every concern he had was met with clear answers and actionable solutions.
CONCLUSION
The refined digital presence helped 21Nexus articulate its mission with greater confidence, while the polished design language aligned perfectly with what institutional audiences expect from a modern financial platform. Through this collaboration with Anemoi Solution, the company evolved from a strong financial idea into a compelling digital brand—positioned not just as a promising concept, but as a serious, trustworthy player ready for market entry.
By choosing partnership over trial and error, the founder gained more than design and development support—he achieved strategic clarity, brand direction, and a dedicated team deeply invested in 21Nexus’s success. In his words:
“We didn’t just get creative design and execution. We found a true partner.”
To watch the full testimonial from the founder, click here.